CLIENT STORY: Increasing Consumer Liking While Reducing Cost // Spice Mix

THE CHALLENGE 

A prominent spice manufacturer set out to revamp their high-volume spice blend, aiming to increase consumer liking while maintaining a specific sodium level. They sought to explore a wider range of ingredient options beyond their existing market formulation—all while strategically reducing production costs.

THE APPROACH

Through an iterative process, the client generated and evaluated 5 recipes weekly using the Exhive platform, incorporating feedback to continuously refine formulations.

The top recipes generated by the platform were evaluated in a consumer trial.

KEY RESULTS

• Product developers rated second-round recipes above market standard, with continued improvement in subsequent iterations.

• On average 10% in cost reduction for generated recipes

• All Exhive generated recipes scored higher than current market standard

• Product developers estimated 50% less prototypes needed than traditional way of working

BUSINESS IMPACT

With using the Exhive platform the client improved product quality while reducing costs.

During the development process they accomplished significant reduction in prototyping requirements and delivered substantial time and resource savings.